Building business abroad
Building business abroad · 27. avril 2017
Developing cultural awareness in Africa.
Here are five global cultural aspects, commonly shared in all black Africa, which need to be considered before entering the business arena on the continent:
1. Desire to reclaim their resources
2. Time management: Time is plentiful, "time is money" in the African way
3. Socialising to build trust
4. The group culture and individualism versus collectivism in today's Africa
5. The submission to the boss and the chief figure
